Health Care

4 Tips for Marketing and Selling CBD Products

10:12:00 PM RAWAT 0 Comments

CBD is a huge market. It is estimated that the market will quickly grow to around $1.5 billion by 2022. If you are one of the many entrepreneurs hoping to be a part of this rapidly growing business opportunity, there are a few things you will need to consider first. To take advantage of the countless opportunities to make money selling CBD oils products to consumers, consider the following tips:

Choose online vs. offline

You can sell CBD oil and other products online or offline. Most companies choose to sell their products online. However, if you want to build a local business, opening a brick-and-mortar might be a better fit for you.

One of the advantages of running an online business is that it’s cheaper than opening a retail unit. Opening a physical store will require more money upfront than setting up a website will. That being said, starting any business comes with the risk of failing and losing money you’ve invested. To mitigate this risk, many entrepreneurs choose to start of with an online store and then open a retail store once the brand is established.

Stay within the law

As long as you are selling CBD oil that is derived from industrial hemp, it is legal in the U.S. Keep in mind that all CBD oil products must contain less than 0.3% THC. It is your responsibility to make sure that your products come from a reputable supplier with properly sourced CBD oil, or you could find yourself in trouble with the law.

Don’t make medical claims

In addition, make sure you never make dubious medical claims about any products that you sell – even if there is evidence that the product can do what it says on the box. Why do you have to be so cautious? The FDA does not support claims made by CBD oil supplies, so you will have to make sure this message is clearly displayed both online and in-store.

Be diligent with registration and licensing

Before you start selling CBD oil, you will have to register your business online and apply for all applicable licenses. Fortunately, most of this can easily be done online. You will also need safe and secure credit card processing. While most banks will not offer their merchant services to you, there are many alternative providers out there now that offer a high-risk merchant account to your business type.

All in all, you can run a very profitable business venture and build a strong brand. The above tips will ensure you keep it legal, find the highrisk merchant account you need and set your business up for success.

Author Bio:Electronic payments and high risk merchant account expert Blair Thomas co-founded eMerchantBroker, serving both traditional and high-risk merchants. His passions include producing music, and traveling.

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